There's undoubtedly something appealing about Poundland's straight forward pricing. I can't be the only one who detest the ridiculous marketing ploy of pricing things a penny under a round number. As if we're stupid enough to think an item for sale at £5.99 is nearer to being a fiver than being £6.00. But Poundland can end up being more expensive than its high street competitors. Superdrug, for instance. I bought this stash today for a grand total of £4.39. The soap, toothpaste and shower gel were all on special offer. The liquid soaps were 2 for £1.70, as were the shower gels, while the double pack of toothpaste was a budget savvy 99p. You really wouldn't do any better at a pound shop, would you?